Updated: Aug 11
Cold calling is still one of the most effective ways to generate sales from both new and existing clients, but most businesses tend to shy away from this method. On average it takes 8 cold call attempts to reach a prospect making this timely and frustrating process a redundant practise in modern times. Recall can help automate this process and by following these 5 simple steps, you could increase your call success rate:
Firstly, Focus Your Questions On Your Client, Not Yourself
Stop talking about yourself and what your business needs from the client and shift your focus on their needs. Ask them how you can help meet their needs and what they expect from a company like yours.
Avoid Cold Calling Scripts
Cold calling scripts sound, well, scripted, and a potential client can typically tell when you are not being natural or sincere. Avoid the cold calling scripts and act as if you were face to face with the client. Try to think positively and use positive body language when you make the call - we can all hear it when somebody rings with a cheerful demeanour and so can your clients.
Don’t Overwhelm Your Prospect During The First Meeting
Sometimes, in our rush to provide the client with as much information as possible, we often overwhelm them and this can turn them off from the sale. 80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.
Don’t Attempt To Sell On Your First Cold Call
One of the biggest mistakes and easiest mistakes to make is attempting to close a deal on the first cold call. Statistics show that it can take up to 8 calls to make the sale depending on your industry.
Last but not least…
Use a tool to help, Recall is a new app designed to arrange, reschedule phone calls, set reminders and improve productivity for today’s sales teams.
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