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It’s Not Just You: Why People Stopped Answering the Phone (And What You Can Do About It)


Making call after call only to get hung up on or get sent straight to voicemail can take its toll after a while. It can start to feel personal, as if there’s a reason your prospects are avoiding you specifically.

The truth is, people just don’t like to answer the phone anymore. In a matter of just a few short years, we went from a culture that rushed to pick up the phone to one that has no problem clicking “end-call” when we don’t recognise the number.

We can blame several things for people’s reluctance to answer the phone. The prominence of text messaging through SMS text, Facebook Messenger, and a plethora of other texting apps is undoubtedly one reason why so many people, especially millennials and younger, ignore phone calls.

More significantly, the number of so-called robocalls has skyrocketed in the last few years. The number of spam calls globally jumped over 325 percent from 2018 to 2019 to an unprecedented 85 billion. The UK is one of the countries that has seen the sharpest increase worldwide, at 22 percent of all calls.

The result of these spammers is that people assume all unknown numbers are spam calls. How are you supposed to get through to prospects when they think you’re trying to scam them?

Making Connections Through Smart Calling

The increase in spam calls and decrease in the amount of time people spend on the phone could lead you to believe that calls are dead. But that isn’t entirely true. Phone calls themselves aren’t dead—meaningless phone calls that lead nowhere are what’s really dying.

We live in busy times, and people want to spend time doing things that provide value to them. As a salesperson, you need to make sure that your prospects’ time is well spent when they pick up the phone. Here are a few ways to do that.

Call at the Right Time

Timing is crucial for sales calls. If you make calls when your prospects are busy, you’re never going to get them on the phone, no matter how interested they might be in your products or services.

Recall can help you schedule calls for the right time for all your contacts by using AI technology to predict the most likely times when your contacts will be available. The more you use Recall, the smarter it will get and the more accurately it will predict the perfect timing for your calls.

Get to the Point

Start talking as soon as your prospect answers the phone. Pausing too long can cause a prospect to hang up because they think that either nobody is on the other end or that you are a robocall. When you start to speak, be friendly and get to the point as soon as possible, so your prospect knows who you are and how you plan on making their life easier with your phone call.

Stay Organised

Keep track of your contacts, including your call attempts and notes about the prospect so that, when you do finally connect, you can have a meaningful conversation. Knowing exactly how you can help a prospect can make it more likely that they will engage with you and convert into a customer.

Recall can help you stay organised with call notes and automatic logs so you can quickly view the history of each one of your contacts. With call scheduling and automated reminders, you’ll never miss a call. See how Recall can improve your answer rate by downloading the app today!

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